What is Snowball Sampling?
Snowball sampling is a non-probability method for acquiring a sample that uses participants to recruit additional participants. Researchers call it snowball sampling because if the initial participant recruits two more, and those two recruits each bring in two more, and so on, the number of participants can grow exponentially like a rolling snowball. This method is also known as chain sampling or network sampling. [Read more…] about Snowball Sampling: Definition and Example
Scientists typically want to learn about a population. When studying a phenomenon, such as the effects of a new medication or public opinion, understanding the results at a population level is much more valuable than understanding only the comparatively few participants in a study.