sampling methods

Simple random sampling (SRS) is a probability sampling method where researchers randomly choose participants from a population. All population members have an equal probability of being selected. This method tends to produce representative, unbiased samples. [Read more…] about Simple Random Sampling

Convenience sampling is a non-probability sampling method where researchers use subjects who are easy to contact and obtain their participation. Researchers find participants in the most accessible places, and they impose no inclusion requirements. Convenience sampling is also known as opportunity or availability sampling. [Read more…] about Convenience Sampling

Systematic sampling is a probability sampling method for obtaining a representative sample from a population. To use this method, researchers start at a random point and then select subjects at regular intervals of every n^th member of the population. Like other probability sampling methods, the researchers must identify their population of interest before sampling from it. [Read more…] about Systematic Sampling

Cluster sampling is a method of obtaining a representative sample from a population that researchers have divided into groups. An individual cluster is a subgroup that mirrors the diversity of the whole population while the set of clusters are similar to each other. Typically, researchers use this approach when studying large, geographically dispersed populations because it is a cost-controlling measure. [Read more…] about Cluster Sampling

Stratified sampling is a method of obtaining a representative sample from a population that researchers have divided into relatively similar subpopulations (strata). Researchers use stratified sampling to ensure specific subgroups are present in their sample. It also helps them obtain precise estimates of each group’s characteristics. Many surveys use this method to understand differences between subpopulations better. Stratified sampling is also known as stratified random sampling. [Read more…] about Stratified Sampling