## What is Probability Sampling?

Probability sampling is the process of selecting a sample using random sampling. When you use this method, each individual or unit in a population has a known, non-zero chance of being randomly selected for the sample. Statisticians consider this method the most reliable because it tends to minimize sampling bias and produce samples that accurately represent the entire population. A representative sample allows you to use the sample to make inferences about the population. [Read more…] about Probability Sampling Overview